The Marketplace Awakens
The day after Emma received her certification, she expected to feel different.
Maybe a sense of arrival.
Maybe clarity.
Maybe momentum.
But instead, she opened her laptop… and saw something she hadn’t anticipated.
Coaches.
Coaches everywhere.
Some, like her, newly certified and eager to begin.
Some well ahead, with full practices and polished websites.
And others still in training, but already building their presence.
The field she had thought was open and waiting suddenly felt crowded.
Her heart tightened, just a little.
“How will they find me in all this noise?”
She scrolled past endless posts, offers, bold promises.
She saw coaches in every niche, for every audience, at every stage.
Her certification, so hard-earned, now felt feather-light in her hands.
Doubts began to whisper:
“Maybe I’m too late.”
“Maybe I’ve come to the market too quietly.”
But deep down, Emma still believed in her work.
She just didn’t yet know how to rise above the noise.
See what happened when Emma
tried to find her way through the noise →
